Top 5 Digital Marketing Tools

Rank Boss uses various tools to save time and make their work easier. They range from free to premium and can help improve marketing campaigns.


Some of the best digital marketing tools include Google Analytics and Hotjar, which provide insights into user behavior. Another useful tool is Ahrefs, which provides a complete suite of SEO tools, including keyword research and backlink analysis.

MeetEdgar is a social media marketing tool that automates the process of sharing content on your Facebook and Twitter accounts. It is an excellent option for large and small businesses, especially those with multiple accounts. It also helps you optimize your social media presence with tips and templates. It is available for iOS and Android devices. It also includes analytics, collaboration, and other features to help you manage your social media accounts effectively.

While Edgar can save you a lot of time, it is important to understand its limitations. It is not meant to replace your existing strategy or daily schedule but rather an automated tool to help you post regularly and consistently. This way, you can build a queue of evergreen posts and allow it to grow over time.

Unlike similar tools, MeetEdgar lets you create content categories and assign them a specific time slot. For example, you could have a category for industry news or related blogs. The tool can then select different posts to post in each category. In addition, it allows you to import RSS feeds and connect them to your social media accounts. Other features include Google alerts, a Chrome extension, link shortening, and the ability to pause and resume posting.

Omnisend is a powerful marketing automation tool for eCommerce stores, allowing them to automate email and other channels like SMS messaging. This email marketing software will enable users to manage their subscriber lists, send personalized messages, and integrate other channels into their automation workflows. It is suitable for established, growth-focused eCommerce brands with sizable contact lists. Its pricing model is fair and flexible, increasing with the number of contacts a business has.

Unlike other ESPs, Omnisend is specifically designed for e-commerce, focusing on helping businesses drive sales by capturing customers through multiple digital channels. The platform also offers robust support, including email, live chat, and educational resources. It also provides detailed reports and analytics to help businesses make informed decisions about their online marketing strategy.

Omnisend’s e-commerce tools include a variety of pre-built templates and automation workflows. These include cart abandonment, cross-selling, customer reactivation, transactional emails, and birthday messages. It also includes a health check feature that uses contextual benchmarks to assess your brand’s overall performance. Moreover, it offers a range of modern lead-capture forms that can be easily embedded in websites and other digital channels.

Hotjar is a digital marketing tool that allows you to view, analyze, and record user behavior. Its features include heatmaps, heatmap-based navigation, visitor recordings, form analysis, and funnel tracking. It can also capture keystroke data, which may be important for websites where users enter sensitive information. However, it’s recommended that you turn this feature off for security reasons.

Hotjar is popular among digital marketers because of its simple user interface and robust capabilities. Its features allow businesses to capture direct customer feedback, track website journeys, understand content requirements, and optimize digital platforms. It can also be used to run a/b tests and determine the effectiveness of landing pages.

The most valuable tool in the Hotjar suite is its heatmap capability, which visually represents how visitors interact with your site. It can help you determine what pages and content your audience most engages or ignores, as well as the best way to structure your page. It can also be used to understand why visitors drop off your sales funnels and how to improve the conversion process. Additionally, the tool offers several additional tools, such as visitor recording, an NPS survey, and the ability to view and share analytics with team members.

Mailmunch offers a variety of tools to help businesses grow their email lists and increase engagement. Its forms and popups are visually appealing and designed to convert visitors into leads and customers. It also offers advanced targeting and display rules to optimize form placement. Its built-in analytics and reporting features help businesses keep track of campaign performance and subscriber growth.

MailMunch is a free tool that is easy to set up and use and can be used for businesses of any size. Its user-friendly drag-and-drop builder allows you to create layouts without any coding knowledge. It also includes a library of pre-made templates to get you started. It is integrated with popular CRM platforms and website builders to streamline marketing workflows.

Its exit monitoring feature detects when visitors are about to leave your website or webpage and automatically displays a lightbox asking them to subscribe. The opt-in forms are fully customizable and come with many attractive themes. Its colors, fonts, and positioning can be customized to match the style of your website or blog.

MailMunch is a great business tool to boost conversions and generate more leads. It is simple to use and integrates with several popular email marketing platforms. It also offers a free trial, allowing you to try it out before you buy it.

Miro is an online collaboration tool that teams of all sizes can use. Its digital whiteboard can be shared with team members in real time and can help them brainstorm ideas or solve problems. The platform’s features can also be integrated with other tools, such as project management software and communication platforms. This can improve productivity and foster creativity.

This platform can be used for various purposes, including workshopping, strategy mapping, Agile ceremonies, UX research, product development, and customer discovery. Its user-friendly interface and powerful features allow distributed teams to achieve their goals faster. In addition, Miro is accessible to users with disabilities. The color picker displays a text description to communicate color information to people with limited vision or blindness, and keyboard navigation allows users to move through content in three different ways.

One of the most useful features of Miro is its ability to create mind maps and Kanban frameworks. These templates help create workflows and improve communication. They also allow teams to organize and prioritize tasks, which is essential for success. There are a variety of resources available to learn how to use this tool, including YouTube tutorials and the company’s support and help center.

While many other analytics programs focus on traffic, keywords, and page popularity, Clarity uses a user-centric approach to help publishers improve their web pages and user experience. Its robust analysis tools include session recordings and heat maps that allow users to study how visitors interact with a webpage. This will enable them to identify confusing elements that may be causing site visitors to leave.

Session recordings capture high-definition, anonymized videos of website visitors’ interactions with a web page. They can be viewed in real-time and provide a rich source of information for identifying usability issues. Clarity also offers a scroll heatmap showing how far users scroll on a page. This feature is particularly useful for improving conversions because it helps marketers understand if calls to action are being scrolled past and not clicked.

The software is designed to be easy for users of any skill level. Individuals and small businesses can use it, and it is a good option for start-ups that need more resources to hire a UX designer. It can be integrated with several popular business programs, including Xero and Quickbooks. It is a free service, with no limits on the number of sites or sessions.

Whether you are trying to attract new customers or engage with your existing ones, Canva is a powerful graphic design tool that can help you create engaging, on-brand visuals. The software offers many templates and features that make it easy to use, even for beginners. The platform also has a wide selection of free stock photos and assets that can be used in your designs.

One of the most important aspects of Canva is that it allows you to resize your designs without changing them. This is a big time saver when making multiple versions of the same design for different platforms. It also makes it easier to create perfectly proportioned images for social media posts.

Canva also allows you to create animated GIFs and videos, a great way to attract attention on social media. You can also use Canva to create presentations that you can share online or embed in your website. The software also has a wide variety of premium photo, video, and audio elements to add to your designs. You can access these through the sidebar or the Elements tab. The software also provides several ways to present your design, including by clicking and dragging slides or using Autoplay.